About Us

We believe in building impactful companies without sacrificing your mental health.

What We Believe

Founder mental and emotional health isn't a nice-to-have

It's the most undervalued competitive advantage in the startup world. Founders who learn to regulate their nervous systems make better decisions, build stronger teams, and create thriving companies.

The hustle myth is killing the best entrepreneurs

We've been sold a lie that success requires self-sacrifice. The truth is, sustainable high performance comes from working with your body, not against it.

Real change requires systemic transformation

Individual healing is essential, but we also need to challenge the VC structures and cultural narratives that perpetuate burnout.

I'm Bianca Gfrei – Founder of Founders Who Thrive & 2x VC-backed CEO

Together with psychologists, somatic practitioners, mental health experts and forward-thinking VCs, I'm building a movement to make founder mental and emotional wellbeing strategic, not optional.

We're not here to tell you to slow down or take a vacation. We're here to teach you how to regulate your nervous system, master your emotions, and lead under pressure – without sacrificing your mental health, relationships, or sense of self.

Bianca Gfrei - Founders Who Thrive founder & advocate
Bianca Gfrei - Founders Who Thrive founder & advocate

Bianca Gfrei

Bianca Gfrei

Founder, Speaker, Facilitator

Founder, Speaker, Facilitator

My Background & Story

Our Community of Advocates

The founders, VCs, and experts backing the future of wellbeing

Helena Torras

VC & Board Director

Pao Capital

VC Partner

"Founder mental health is the most underpriced risk in venture capital. What Bianca is building isn't just needed – it's long overdue."

Helena Torras

VC & Board Director

Pao Capital

VC Partner

"Founder mental health is the most underpriced risk in venture capital. What Bianca is building isn't just needed – it's long overdue."

Dr. Thomas Funke

CEO

Tomorrow University

Expert

"I support Founders Who Thrive because mental health means staying anchored in the 'Now' and meeting challenges with inner stillness instead of pure stress."

Dr. Thomas Funke

CEO

Tomorrow University

Expert

"I support Founders Who Thrive because mental health means staying anchored in the 'Now' and meeting challenges with inner stillness instead of pure stress."

Dr. Begoña San José

Psychologist & Healthcare Expert

Beandgo

Expert

"Burnout is widespread in the founder world. I support founders to prevent burnout and build sustainable performance.”

Dr. Begoña San José

Psychologist & Healthcare Expert

Beandgo

Expert

"Burnout is widespread in the founder world. I support founders to prevent burnout and build sustainable performance.”

Tobias Klug

CEO

nuuEnergy

Founder

"Bianca's deep understanding of the startup world, and the pressure that comes with it, makes her guidance incredibly relevant and impactful."

Tobias Klug

CEO

nuuEnergy

Founder

"Bianca's deep understanding of the startup world, and the pressure that comes with it, makes her guidance incredibly relevant and impactful."

Steven Ebbers

Somatic Therapist

Breathlife

Expert

"We live life through the lens of the nervous system. When founders learn to work with their physiology, everything changes. Really powerful approach!"

Steven Ebbers

Somatic Therapist

Breathlife

Expert

"We live life through the lens of the nervous system. When founders learn to work with their physiology, everything changes. Really powerful approach!"

Selma Prodanovic

Social Futurist

Selma Prodanovic

Expert

"We don't need louder founders. We need resourced founders. What Bianca is building addresses the systemic gap I've seen destroy too much talent."

Selma Prodanovic

Social Futurist

Selma Prodanovic

Expert

"We don't need louder founders. We need resourced founders. What Bianca is building addresses the systemic gap I've seen destroy too much talent."

Andreas Tschas

Serial Founder & CEO

Conxcious

Founder

"Building multiple businesses taught me that we need a new definition of success. The work Bianca is doing should be standard, not exceptional for early stage founders."

Andreas Tschas

Serial Founder & CEO

Conxcious

Founder

"Building multiple businesses taught me that we need a new definition of success. The work Bianca is doing should be standard, not exceptional for early stage founders."

Yannick Nicolai Amend

Doctoral Researcher

Justus Liebig University Giessen

Expert

"Entrepreneurship research shows that founder well-being is not a side topic, but a core driver of sustainable entrepreneurship. What Bianca is building fills a gap our ecosystems have ignored for far too long."

Yannick Nicolai Amend

Doctoral Researcher

Justus Liebig University Giessen

Expert

"Entrepreneurship research shows that founder well-being is not a side topic, but a core driver of sustainable entrepreneurship. What Bianca is building fills a gap our ecosystems have ignored for far too long."

Helena Torras

VC & Board Director

Pao Capital

VC Partner

"Founder mental health is the most underpriced risk in venture capital. What Bianca is building isn't just needed – it's long overdue."

Dr. Thomas Funke

CEO

Tomorrow University

Expert

"I support Founders Who Thrive because mental health means staying anchored in the 'Now' and meeting challenges with inner stillness instead of pure stress."

Dr. Begoña San José

Psychologist & Healthcare Expert

Beandgo

Expert

"Burnout is widespread in the founder world. I support founders to prevent burnout and build sustainable performance.”

Tobias Klug

CEO

nuuEnergy

Founder

"Bianca's deep understanding of the startup world, and the pressure that comes with it, makes her guidance incredibly relevant and impactful."

Steven Ebbers

Somatic Therapist

Breathlife

Expert

"We live life through the lens of the nervous system. When founders learn to work with their physiology, everything changes. Really powerful approach!"

Selma Prodanovic

Social Futurist

Selma Prodanovic

Expert

"We don't need louder founders. We need resourced founders. What Bianca is building addresses the systemic gap I've seen destroy too much talent."

Andreas Tschas

Serial Founder & CEO

Conxcious

Founder

"Building multiple businesses taught me that we need a new definition of success. The work Bianca is doing should be standard, not exceptional for early stage founders."

Yannick Nicolai Amend

Doctoral Researcher

Justus Liebig University Giessen

Expert

"Entrepreneurship research shows that founder well-being is not a side topic, but a core driver of sustainable entrepreneurship. What Bianca is building fills a gap our ecosystems have ignored for far too long."

Background & Story

Mission

Guiding systemic change in the startup ecosystem

Background

2x VC-Backed Founder & Health-Tech CEO (Rootine, Kiweno – both acquired)

Expertise

5+ Years Guiding Leaders Through Transformation, +500 Founders coached

My Story

My Story

I've lived both sides of the founder journey. As a CEO, I've raised venture capital across Europe and the US, built teams, scaled through Techstars NYC, and experienced what movement is possible when you're building toward a big vision.

I've also lived the hidden costs. The sleepless nights, the crushing anxiety, the slow erosion of relationships, the part where your startup becomes your entire identity, where you lose connection to any sense of life beyond the company, where "How are you?" becomes impossible to answer honestly because all you know is how your business is doing.

I didn't just burn out. I lost touch with why I started in the first place.

After years of operating in survival mode (as most founders do) – pushing through any crisis, ignoring my body's signals, maintaining the facade that everything was going well – I made the hardest choice: to step back and ask a different question:

From "How do I make it through?" to "What does it actually take to sustain high performance without losing yourself in the process?"

Over the next years, I trained in somatic therapy, neuroscience, nervous system regulation, transformational coaching, and emotional release. I studied how chronic stress rewires the brain, how our bodies hold the blueprint for resilience, and how we can rewire our emotional responses so we can lead (and live) from clarity instead of reactivity.

What I discovered fundamentally changed how I see founder success. The leaders who are most successful aren't the ones grinding the hardest, they're the ones who've learned to stay connected to themselves while building. They've mastered the ability to regulate their nervous systems under pressure, to process emotions as they arise, and to lead from a place of internal alignment rather than chronic stress and fear.

This led to my mission: to challenge the toxic hustle culture that glorifies burnout, and build a movement where founder mental health isn't a taboo or a "nice-to-have" – it's recognized as the most undervalued competitive advantage in the startup world.

Since 2020, I've supported 500+ entrepreneurs through burnout, co-founder conflict, identity crises, and the messy, unspoken parts of leadership. I've partnered with VCs and accelerators who understand that founder wellbeing is portfolio strategy. I've taught emotional mastery at universities and collaborated with researchers on what actually helps founders thrive.

Founders Who Thrive is the culmination of all that work – a movement to make emotional mastery and nervous system resilience the standard in startup leadership, not the exception.

My Background

My Background

I both speak the language of Silicon Valley and somatic healing – uniquely bridging the gap between high performance and human sustainability.

Founder Experience

  • Built and scaled 2 VC-backed startups in US (Rootine) and Europe (Kiweno), both acquired

  • Raised venture capital and navigated high-growth pressure

  • Experienced firsthand the cost of founder burnout

  • Deep understanding of VC dynamics and startup pressures

Professional Training

  • Certified Executive & Transformational Coach since 2020

  • Somatic Therapist specializing in trauma and nervous system regulation

  • Trained in neuroscience-based emotional healing, FastReset®, Neo Emotional Release®, BBTRS®, systemic constellation work, and mindfulness.


I both speak the language of Silicon Valley and somatic healing – uniquely bridging the gap between high performance and human sustainability.

Founder Experience

  • Built and scaled 2 VC-backed startups in US (Rootine) and Europe (Kiweno), both acquired

  • Raised venture capital and navigated high-growth pressure

  • Experienced firsthand the cost of founder burnout

  • Deep understanding of VC dynamics and startup pressures

Professional Training

  • Certified Executive & Transformational Coach since 2020

  • Somatic Therapist specializing in trauma and nervous system regulation

  • Trained in neuroscience-based emotional healing, FastReset®, Neo Emotional Release®, BBTRS®, systemic constellation work, and mindfulness.


I both speak the language of Silicon Valley and somatic healing – uniquely bridging the gap between high performance and human sustainability.

Founder Experience

  • Built and scaled 2 VC-backed startups in US (Rootine) and Europe (Kiweno), both acquired

  • Raised venture capital and navigated high-growth pressure

  • Experienced firsthand the cost of founder burnout

  • Deep understanding of VC dynamics and startup pressures

Professional Training

  • Certified Executive & Transformational Coach since 2020

  • Somatic Therapist specializing in trauma and nervous system regulation

  • Trained in neuroscience-based emotional healing, FastReset®, Neo Emotional Release®, BBTRS®, systemic constellation work, and mindfulness.


Frequently Asked Questions

Understanding Founder Burnout

What is founder burnout exactly?

Founder burnout is a state of chronic physical, emotional, and mental exhaustion caused by prolonged stress and nervous system dysregulation. It's not just being tired, it's operating in survival mode so long that your body and nervous system can't regulate anymore. Symptoms include emotional numbness or overwhelm, decision fatigue, cynicism, difficulty sleeping, physical symptoms like tension or digestive issues, and feeling disconnected from why you started. Unlike employee burnout, founder burnout is compounded by total responsibility, identity fusion with the company, and lack of boundaries.

What is founder burnout exactly?

Founder burnout is a state of chronic physical, emotional, and mental exhaustion caused by prolonged stress and nervous system dysregulation. It's not just being tired, it's operating in survival mode so long that your body and nervous system can't regulate anymore. Symptoms include emotional numbness or overwhelm, decision fatigue, cynicism, difficulty sleeping, physical symptoms like tension or digestive issues, and feeling disconnected from why you started. Unlike employee burnout, founder burnout is compounded by total responsibility, identity fusion with the company, and lack of boundaries.

What is founder burnout exactly?

Why are founders particularly vulnerable to burnout?

Why are founders particularly vulnerable to burnout?

Why are founders particularly vulnerable to burnout?

What are the early warning signs of founder burnout?

What are the early warning signs of founder burnout?

What are the early warning signs of founder burnout?

How is founder burnout different from stress?

How is founder burnout different from stress?

How is founder burnout different from stress?

Can burnout actually affect my company's success?

Can burnout actually affect my company's success?

Can burnout actually affect my company's success?

Is it too late if I'm already burned out?

Is it too late if I'm already burned out?

Is it too late if I'm already burned out?

Why This Matters For Startups and VC's

Why should VCs care about founder mental health?

Because founder well-being directly impacts your portfolio returns. Research shows companies with mentally healthy founders have better outcomes: more strategic decision-making (vs. reactive, fear-based choices), higher team retention and performance, increased adaptability and resilience during challenges, better investor relationships, and higher probability of successful exits. When founders burn out, companies suffer – delayed decisions, toxic culture, key team members leaving, and increased failure rates. Supporting founder mental health isn't altruism – it's smart investing. Some leading VCs are already making this a priority.

Why should VCs care about founder mental health?

Because founder well-being directly impacts your portfolio returns. Research shows companies with mentally healthy founders have better outcomes: more strategic decision-making (vs. reactive, fear-based choices), higher team retention and performance, increased adaptability and resilience during challenges, better investor relationships, and higher probability of successful exits. When founders burn out, companies suffer – delayed decisions, toxic culture, key team members leaving, and increased failure rates. Supporting founder mental health isn't altruism – it's smart investing. Some leading VCs are already making this a priority.

Why should VCs care about founder mental health?

Because founder well-being directly impacts your portfolio returns. Research shows companies with mentally healthy founders have better outcomes: more strategic decision-making (vs. reactive, fear-based choices), higher team retention and performance, increased adaptability and resilience during challenges, better investor relationships, and higher probability of successful exits. When founders burn out, companies suffer – delayed decisions, toxic culture, key team members leaving, and increased failure rates. Supporting founder mental health isn't altruism – it's smart investing. Some leading VCs are already making this a priority.

How does founder burnout affect company culture?

How does founder burnout affect company culture?

How does founder burnout affect company culture?

What's the ROI of investing in founder well-being?

What's the ROI of investing in founder well-being?

What's the ROI of investing in founder well-being?

Should accelerators include mental health support?

Should accelerators include mental health support?

Should accelerators include mental health support?

How can startup ecosystems better support founder mental health?

How can startup ecosystems better support founder mental health?

How can startup ecosystems better support founder mental health?

Let's Build the Future of Founder Success Together

Whether you're a founder ready to rewire your relationship with stress, or a VC looking to support your portfolio differently, we’d love to connect.

Trusted by +500 founders & supported by

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